Unsere Co-Piloten
Facebook & Instagram Advertising
SwipeUp Marketing is an agency for paid advertising campaigns which designs digital campaigns for musicians and places them on Facebook and Instagram.
The agency has been certified by Facebook as a Digital Marketing Associate, Creative Strategy Professional and a Media Planning Professional.
Working in conjunction with recordJet, SwipeUp Marketing supports your next release with a professional marketing campaign on Facebook or Instagram. Potential new fans will see your current release on a daily basis and with just one click can listen to it on Spotify. You will not just increase your audience, but you will also create the foundation for successfully activating algorithmic play lists.
You can order the following packages from SwipeUp Marketing through recordJet:
Starter
- Target group analysis (Insights, Spotify for Artists, Chartmetric)
- Campaigns created in the agency’s Facebook Business Manager
- Split testing of different audiences or creatives
- Optimisation of the ongoing campaign
- Reports with recommendations & lessons learned
Professional
- Target group analysis (Insights, Spotify for Artists, Chartmetric)
- Advice from creatives / teasers (including access to sample library & templates)
- Targeting the followers / fans of similar artists
- Setting up your own business manager / advertising account
- Campaign creation in your Facebook Ad account for full transparency
- Split testing of different audiences or creatives
- Optimisation of the ongoing campaign
- Reports with recommendations & lessons learned
Creation of Advertising Media
(can only be ordered in conjunction with one of the packages on the left)
Good advertising media is the basis for any successful campaign. SwipeUp Marketing supports you in the creation of digital advertising assets such as teasers and trailers for social media. Due to their many years of experience, SwipeUp knows instinctively which visuals work well on your target group and which do not. For example, SwipeUp’s ads on TikTok regularly place among the top ads.
Note: When you order one of the packages for the first time, there is a one-time additional fee for the onboarding process and setting up the Facebook Ad manager. The onboarding process varies in how comprehensive it is depending on the package.
About SwipeUp Marketing
SwipeUp Marketing is an agency for digital music marketing, specialising in paid advertising. Founded in 2018 by managing director Philipp Lützenburger, SwipeUp Marketing focuses mainly on cross-platform marketing concepts for musicians within the paid advertising sphere. In all areas – from onboarding to reporting – a great deal of significance is placed on digital workflows and processes in order to ensure maximum transparency and performance. The range of services includes strategy consulting, creative production & campaign management on Facebook, Instagram, TikTok & Spotify. The goal is to develop the maximum potential for any musician within the digital target groups in order to create sustainable fanbases which generate financial return in the long term.
SwipeUp Marketing’s customers include major labels such as Universal or Sony Music and artists such as Culcha Candela, Roy Bianco & Die Abbrunzati Boys, YFG Pave, Zara and David Gramberg.
SwipeUp Marketing is triple-certified on Facebook and is a TikTok and Google partner.
Sell your music, stay free. Our travel classes – we will find the right package for every need.
Business Class
Our perfect deals with excellent support. Digital distribution as we envisage it.
- Up to 100 % of the revenue for you
- Detailed interactive trends and sales
- 48-hour tech, on-site and Facebook support
- You can choose the stores in your territories
- Maximum freedom without fixed-term contract
- Well-thought-out upgrades that will move you forward
First Class
Our individual deals with the most personal service for the big issues.
- Special playlist marketing
- Store promotion and campaigns
- Personal contact
- Release consulting and planning
- Emergency express deliveries and updates
- Optimisation of monetisation
