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Artist online presence – analysis, insights & optimisation
No matter whether you’re at the start of your music career, have been making music professionally for a while or are a manager and want to take your artist to the next level: BlackbirdPunk takes care of all matters regarding the online presence of artists and bands, analyses, advises and optimises and gives you important expert insights to get the most out of your music and the most important digital platforms.
Tailored to your level of knowledge and your needs, BlackbirdPunk will provide an individual consultancy service for you, based on the following two service packages:
Service Package 1: Digital Insights – more visibility on YouTube, Spotify and others
This service is aimed at all DIY musicians and bands that are still fairly early in their career and want to learn the basics of the digital music industry and platforms. Content can include:
Spotify: For more followers, streams, and playlists
YouTube:
- Search engine optimisation
- Video content plan and DIY video implementation
Data analytics: Get an overview of all the data and learn how to evaluate it
Community management:
- Target group research
- Direct-to-fan marketing
Basics of the music industry
Service Package 2: Digital Expertise – individual industry expertise for the digital portfolio
This service is aimed at all musicians and artist managers who have been working professionally for a while and want to expand or refresh their knowledge. BlackbirdPunk offers individual support on additional digital topics so that you can get the best out of your music. Content can include:
YouTube:
- Advanced SEO
- Google Ads
- Cross-channel promotion/influencer marketing
- Content ID/copyright match tool
- YouTube analytics
Website:
- Newsletter
- Search engine optimisation
- Google Ads
Patreon & Bandcamp:
- Content and merchandise production
- The best use of the platforms
Spotify:
- Digital release plan
- Play list marketing
Data Analytics Deluxe: Data driven release plan
Live streaming:
- Software
- Planning and design
- Advertise live streaming (e.g. use Songkick/Tourbox for live streaming)
About BlackbirdPunk Consulting
BlackbirdPunk Consulting advises on all issues in and ways of using the digital music industry and helps artists to have a successful online presence. Founded by Sara-Lena Probst in 2019, from Berlin to the whole world. Her clients benefit from her many years of experience in the music industry, including as a trained jazz musician and record label manager. In addition to BlackbirdPunk Consulting, Sara-Lena Probst also manages the BlackbirdPunk blog that includes informative posts and articles on current topics and issues in the music business with a focus on the digital world. BlackbirdPunk is always up-to-date on digital developments within the music industry and works with you to design exactly the right project for your music. With her one-woman agency, Sara-Lena helps you to formulate a concept with a sense of proportion. At the end of the day, music should still be fun!
Sell your music, stay free. Our travel classes – we will find the right package for every need.
Business Class
Our perfect deals with excellent support. Digital distribution as we envisage it.
- Up to 100 % of the revenue for you
- Detailed interactive trends and sales
- 48-hour tech, on-site and Facebook support
- You can choose the stores in your territories
- Maximum freedom without fixed-term contract
- Well-thought-out upgrades that will move you forward
First Class
Our individual deals with the most personal service for the big issues.
- Special playlist marketing
- Store promotion and campaigns
- Personal contact
- Release consulting and planning
- Emergency express deliveries and updates
- Optimisation of monetisation
